HBO’s over-the-top (OTT) service HBO Now is now compatible with Amazon’s Fire TV and Fire TV Stick, allowing anyone to subscribe to HBO’s full suite of channels, including on-demand content, for $14.99 per month.
The internet-based product does not require sign-up through a television service provider, enabling “cord-cutters” and “cord-nevers” to get HBO programming such as Game of Thrones, True Detective, and Ballers.
The HBO service launched last month for Amazon Fire tablets, and on Verizon FiOS, following the end of HBO’s exclusive deals with Apple and Cablevision that came with the launch of the service.
The service seems to be well-received on the Amazon app store, getting 5 stars from many reviewers. One Amazon customer said, “I love this app. I am thinking about keeping it after the 30 day trial.”
Another Amazon customer wrote, “Great app, sure beats having to pay cable fees to watch HBO.”
HBO is among several high-profile services launched this year that bypass the traditional need for television service for TV programming. Sling TV launched earlier this year with a basic internet TV service for $19.99 per month. In June, Showtime followed HBO with their own over-the-top service priced at $10.99 per month.
