HBO’s over-the-top (OTT) service HBO Now is now compatible with Amazon’s Fire TV and Fire TV Stick, allowing anyone to subscribe to HBO’s full suite of channels, including on-demand content, for $14.99 per month.
The internet-based product does not require sign-up through a television service provider, enabling “cord-cutters” and “cord-nevers” to get HBO programming such as Game of Thrones, True Detective, and Ballers.
The service seems to be well-received on the Amazon app store, getting 5 stars from many reviewers. One Amazon customer said, “I love this app. I am thinking about keeping it after the 30 day trial.”
Another Amazon customer wrote, “Great app, sure beats having to pay cable fees to watch HBO.”
HBO is among several high-profile services launched this year that bypass the traditional need for television service for TV programming. Sling TV launched earlier this year with a basic internet TV service for $19.99 per month. In June, Showtime followed HBO with their own over-the-top service priced at $10.99 per month.