In the past, one would have to subscribe to HBO through a TV service provider in order to get the premium network’s content. But all that changed when HBO NOW, an internet-based subscription service, launched on Apple TV and Cablevision several months ago.
Upon launch, the service was exclusive to Apple and Cablevision (and, just in time for the premiere of Game of Thrones Season 5), but the exclusive agreement only lasted a few months. Verizon, (expect others to soon follow), jumped right on the opportunity to offer internet customers HBO NOW for $14.99 per month — no long-term cable television service or set-top box required.
The HBO NOW subscription provides full access to HBO live feeds, full suite of channels, and on-demand content through any connected device whether a PC, smartphone, tablet, or other supported mobile device.
“HBO NOW brings compelling content and choice to Verizon broadband customerstoday – and exciting possibilities for HBO content within Verizon’s pending mobile video service.” said Ben Grad, executive director of content strategy and acquisition for Verizon.
Verizon also said HBO content will available soon on Verizon’s upcoming mobile video platform.
The company is offering a free 30-day trial of HBO NOW when signing up at www.verizon.com/hbonow.
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