“Our goal is to get paid for our content in as many different ways as we can without hurting the mother ship,” said CBS Chief Executive Les Moonves.
It’s no wonder Moonves has become more “flexible” in discussing partnership opportunities. Hulu had over 43 million viewers in May 2010 (according to comScore) — not bad considering the site has only been public for about two-and-a-half years after launching in March 2008.
The company’s Hulu Plus service costs $9.99 per month for access “Anywhere, Anytime” to TV shows from the other big three networks. And, most of the programming is available in HD quality.
Hulu recently launched Hulu Plus apps for Sony’s PlayStation 3, Microsoft’s Xbox 360, Samsung, Sony and Vizio HDTVs, Apple’s iPad and iPhone and iTouch, and Samsung Blu-ray players.
CBS recently signed a 10-year agreement with Comcast to distribute the network’s content via television, on-demand and online.