“With ESPN 3D, U-verse TV customers can experience the highly anticipated 2010 FIFA World Cup™ for the first time ever in exciting 3D, and we’re looking forward to delivering more ESPN 3D coverage throughout the year,” said Dan York, president of content, AT&T.
3D programming is supported on all customers’ existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will also need a 3D-ready TV set and 3D glasses.
ESPN 3D is available on channel 1610 for U-verse TV HD customers (with the U100 package or above) who subscribe to the 3-D Technology Package for $10 a month.
The 3D broadcasts of the World Cup will begin on June 11, featuring South Africa vs. Mexico at 9:30 a.m. ET on ESPN 3D. ABC will carry some of the matches, including England vs. USA on June 12 at 1:30 p.m. ET. For a full schedule of ESPN/ABC coverage click here.
DirecTV and Comcast have already made deals to carry ESPN 3D. Expect other carriers to announce last minute deals this week to carry the network.
AT&T is also offering U-verse TV customers a 2010 FIFA World Cup app which includes a Multiview — allowing you watch up to four ESPN channels at one time in addition to other information.