AT&T has become the next network to offer the FIFA World Cup in 3D, announcing a deal with sports network ESPN. The IPTV provider will provide 25 of the matches from South Africa in 3D on ESPN 3D, and close to 100 live events in 3D in the next year.
“With ESPN 3D, U-verse TV customers can experience the highly anticipated 2010 FIFA World Cup™ for the first time ever in exciting 3D, and we’re looking forward to delivering more ESPN 3D coverage throughout the year,” said Dan York, president of content, AT&T.
3D programming is supported on all customers’ existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will also need a 3D-ready TV set and 3D glasses.
ESPN 3D is available on channel 1610 for U-verse TV HD customers (with the U100 package or above) who subscribe to the 3-D Technology Package for $10 a month.
The 3D broadcasts of the World Cup will begin on June 11, featuring South Africa vs. Mexico at 9:30 a.m. ET on ESPN 3D. ABC will carry some of the matches, including England vs. USA on June 12 at 1:30 p.m. ET. For a full schedule of ESPN/ABC coverage click here.
DirecTV and Comcast have already made deals to carry ESPN 3D. Expect other carriers to announce last minute deals this week to carry the network.
AT&T is also offering U-verse TV customers a 2010 FIFA World Cup app which includes a Multiview — allowing you watch up to four ESPN channels at one time in addition to other information.