The increasing number of non-paying TV viewers could also be attributed to the poor economy 2009, which had many families crunching numbers to make bills. Let’s also not forget the DTV conversion in June of ’09, which illuminated many to the fact that there is actually free TV programming out there.
Of course, live sports and premium programming throw a wrench into the works. You won’t be able to watch the NBA playoffs on TNT or the new LIFE series on Discovery Channel if you drop your TV provider. (Why do you think I haven’t?) For those programs you’ll have to buy an online subscription for NBA games and wait until LIFE gets released on Blu-ray.
However, as the article from TechCrunch states, the surge of DVR usage and increasing amount of HD programming only available through paid service could be helping to keep the “cord cutting” population from growing even larger.