HomeHardwareBlu-ray PlayersTarget drops Blu-ray player prices

Target drops Blu-ray player prices

philips-bd-p7200-blu-ray-playerTarget has dropped the price of the Olevia BD-110 Blu-ray player from $299 to $229, $70 off the normal retail. The retailing giant has also dropped the price of the Philips BD-P7200 $100, from $349 to $249. Have retailers finally realized that if you get customers BD players they will buy BD titles?

According to an article by Home Media Magazine, “The price reductions appear to be a reflection of the lack of available credit to banks and other financial institutions…” The article also says, “Target, which generated $460 million in Target credit card finance charges and late fees in the most recent quarter, also reported $260 million in card write-offs…”

So it appears the experts say it is the economic challenges we are now facing and not any kind of strategy. My whole take on the Bu-ray vs. HD DVD war was just get players into the consumers hands no matter the cost. Once they have the players, they will buy the titles.

This is a strategy that has been used by printer distributors and is effective. I bought a Dell laser printer for $100 (normally $200) but any idea how much the toner replacement is? $100. If someone could prove to me a toner cartridge is worth $100 I’ll eat my hat. Nevertheless, the strategy works.

Laser printers, Blu-ray players, not exactly related. I’m simply trying to make the comparison between hardware and media. One follows the other.


  1. The HP DeskJet 3630 is a color inkjet printer which is available on an affordable range to give your prints at the business quality. The HP DeskJet 3630 printer uses inkjet technology with HP 63 black and tri-color cartridges to give a commendable picture quality and borderless print at high yields.


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