DirecTV, who co-carried the Friday Night Lights debut episode last Wednesday, drew more than 400,000 viewers. The show was in consideration of being canceled by NBC, but sharing production costs with DirecTV has kept it alive. A statement from the satellite company said they were “very pleased with the results.”
In its third season, Friday Night Lights was shown on DirecTV’s 101 network. According to a MediaPost article, the show was available in 1.7 million homes and finished 7th among men 18-49.
DirecTV has the rights to air all 13 episodes this season before the same episodes move to NBC early in 2009. The show airs commercial free in High-Definition (HD), and is sponsored by Unilever.