DirecTV will offer customers up to 37 live games from the first three rounds of the NCAA Tournament all in high definition (HD). Their “Mega March Madness” package will broadcast games that aren’t shown nationally on CBS. A game mix channel will broadcast 4 different games on one channel.
Interactive television features for DirecTV’s March Madness will include a “Game Mix” channel featuring four broadcasts viewable on a single channel, up-to-the-minute Tournament scores and statistics, and an on-screen Tournament bracket to input and track game picks.
UCLA Basketball Coach Ben Howland will serve as official spokesperson for the Tournament. Howland says the DirecTV package “shows all the early round games that aren’t shown nationally on CBS, allowing fans to see those Cinderella stories as they develop.”
