Apple TV announced new HD content in the iTunes library today. ABC, CBS, FOX, and NBC shows are now all available in high definition. As expected, HD episodes are a dollar more than standard-def episodes at $2.99 each.
Maybe this is why Apple’s Steve Jobs deflected the MacBook Blu-ray integration question at this week’s keynote address by saying “the licensing of the tech is so complex.” It seems they have their own HD thing going on.
I would like to know how Apple counts? When HDTV first came out there was 1080p as HD and 720/780p as ED. Apple TV is Enhanced Definition not High Definition. If ATV were 1080p then there would be something to shout about. As it is, it will be a long time before it is a household device. I have heard this from many others but let’s hear it from Apple!! – Jens24
Will Blu-ray prices come down as quickly as they did when HD DVD was around? No. Will consumers buy high definition Blu-ray discs at $29.99 and higher for new releases? No way.
Sure you have the early adopters, the one who bought players for $1200 and didn’t mind paying $35 for a disc. And, you have some who were waiting for the format war decision to be made, and are now willing to pay $399(Sony BDP-S300) for a player. But for the mass consumer, Blu-ray is still too expensive.
Now you can rent HD movies from Apple for $4.99. The high definition format is apparently 720p, which is upconverted to 1080p. The sound format is Dolby Digital 5.1 surround. The download takes forever though, unless you have cable internet …