Apple announces HBO NOW $14.99 per month OTT service

game-of-thrones-daenerys-dragon-1024Today in Apple’s keynote address the company announced they would exclusively be launching HBO NOW, an over-the-top (OTT) service that will provide HBO programming without the need for a cable or satellite television service provider. The channel will launch on Apple TV, and give subscribers access to all seasons and episodes of current and past HBO shows, as well as mini-series, movies, documentaries, sports events, and other programming.

The HBO NOW subscription will cost $14.99 per month, with no long-term commitment required. Customers will get a free month upon signup from Apple TV, iPhone or, iPad devices. The service will launch in April, 2015.

A separate service, HBO GO, is already available on Apple TV. But unlike HBO NOW the service requires a subscription to the network through a cable or satellite provider.

Dish recently released the Sling TV OTT service that offers a suite of channels for $20 per month with no contract required.

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Jeff Chabot

Jeff Chabot

Jeff has a background in photography, video and television production. He writes about technology, broadcasting, home theater, and digital entertainment.

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