DIRECTV vs. Sunbeam – Super Bowl wins

After an agreement between DIRECTV and Sunbeam ended a couple weeks ago and left Sunbean-owned stations in Boston and Miami blacked out, the two companies have finally reached a deal to get the networks back on the air. WHDH and WLVI (Boston) and WSVN (Miami) carry NBC, CW and FOX networks, respectively. If a deal wasn’t reached DIRECTV subscribers in the Boston area could potentially have missed the Super Bowl.

The loss of local broadcast stations in Sunbeam markets was not received kindly by DIRECTV customers, a majority of them concerned an agreement would not be reached in time for the Super Bowl on Feb. 5.

Senator John Kerry even got into the mix, sending a letter to both companies with a solution to get the service restored in time for Boston subscribers to watch the Super Bowl. Lest anyone forget Boston’s New England Patriots will be on the field in Indianapolis.

“We are pleased to have reached an agreement to end the Sunbeam blackout, and regret that any of our customers were forced into the middle of a business dispute where they should never have been in the first place,” said a statement from DIRECTV.

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