Vudu started off as a set-top-box to stream and download movies but repositioned itself as software which can be integrated into HDTVs, Blu-ray Disc players, videogame consoles and other devices. In July, 2009, LG was the first electronics company to integrate Vudu into an HDTV, paving the way for the now 300 supported devices.
With Apple’s iTunes really only selling movies on iPads, iPhones, iPods and Macintosh computers, Vudu (lead by Walmart), sees a whole world outside of Steve Jobs’ “i” brands. But no so fast. Steve Jobs’ and Apple sold a whopping $385 million worth of online movies in 2010. Those are big numbers from such little devices.
But for the frugal, Walmart and Vudu have got an edge. Apple’s iTunes movies generally cost $3.99 ($4.99 HD) for 24-hours. Walmart’s HD quality flicks cost $2 for two nights. Someone will be laughing all the way to the bank.