Blu-ray to begin $25 mil. campaign

In hopes of gaining more customers in an unstable economy, Sony will begin a $25 mil. Blu-ray customer awareness campaign called “Tru Blu.” Adweek revealed the new campaign last Friday, and reported Los Angeles based marketing agency Trailer Park will create the promos.

Television ads purchased by Digital Entertainment Group will feature clips from The Dark Knight, Hellboy II: The Golden Army, Wall-E, and Hancock to showcase the quality of films and wide range of studios contributing titles to the Blu-ray format.

Blu-ray’s challenge these days is the economy, but analysts are optimistic the tough times won’t affect consumer’s decisions to buy into the Blu-ray. In the Adweek article, Megan Pollock, a rep for the Consumer Electronics Association said, “Consumers don’t look at this as much as a luxury item as in the past. They’re not cutting it out as much as, say, vacations.”

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