The number of TiVo subscribers with DirecTV has been fading, according to the article. At the end of the second quarter TiVo had 3.6 million subscribers, with 1.7 million of those subscribers paying fees directly to the company. “This new deal should minimize the DTV attrition headwind TiVo has felt as DTV’s subs have moved to HD (where there is no TiVo offering today),” said Citigroup analyst Tony Wible.
TiVo was founded in 1997 and is currently headquartered in Alviso, California. Their digital video recorder product is in use in the United States, Canada and Australia. TiVo was also launched in the UK in 2000 but was replaced by BSkyB’s Sky.