HomeStreamingMaxMax Increases Monthly Fees By $1 Per Month, $10 - $20...

Max Increases Monthly Fees By $1 Per Month, $10 – $20 Per Year

Max fee increases 6 2024
Max monthly fee increases 6/2024

Warner Bros. Discovery’s Max has raised the price of its monthly streaming service. The Ad-Free and Ultimate Ad-Free tiers will each increase by $1 per month, while the Ad-supported plan will stay at $9.99 per month. The last increase was about a year ago in May, 2023.

What are the new Max subscription fees? The Ad-Free plan is now $16.99 per month (or $169.99 per year). The Ultimate Ad-Free plan is now $20.99 per month (or $209.99 per year). The yearly costs are now $20 or $10 more than last year, respectively.

If you’re a home theater enthusiast or anyone who doesn’t settle for lower-quality audio and video, the Ultimate Ad-Free plan is the plan of choice. The tier includes 4k (2160p) video, Dolby Vision/HDR, and Dolby Atmos audio. The Ad-Free plan taps out at HD (1080p) without the Dolby specs. (See a list of 4k titles on Max.)

Max no longer offers 4k with the Ad-Free plan.

It’s been just over a year since Max launched as a rebrand of HBO Max. At the same time as the rebrand, the service started charging more for 4k resolution, Dolby Vision/HDR, and Dolby Atmos.

But even more frustrating than the price increase is the inability of service providers to upgrade customers to the Ultimate Ad-Free plan even while subscribed to HBO. We dug into this issue last fall when “grandfathered” HBO subscribers were downgraded to the HD-only plan after a 6-month allowance that kept 4k intact.

Other services that charge more for 4k, Dolby Vision/HDR, and Dolby Atmos include Netflix and Prime Video. Amazon’s Prime Video includes 4k resolution with its basic plan, but charges more for both Dolby specs. Disney+ includes 4k/HDR with its Basic plan, but charges more for Dolby Atmos.

Apple TV, Paramount, and Peacock are among the services that don’t currently charge more for higher-quality video and audio specs.

HD Report
HD Report
HD Report provides news, commentary, and information about home entertainment media and technology. HD Report has been a Google News partner since 2006, and can also be found on Twitter, Apple News, and Facebook.


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