We first noticed last night that Amazon was doing a funky thing with search results for today’s major Blu-ray release Rogue One: A Star Wars Story. Instead of showing the Blu-ray product there were messages that said “Not Available” or “Not Found,” followed by listings of related products including the Amazon Video digital release of ‘Rogue One.’
We thought maybe Amazon was trying to sell more digital copies by hiding the Blu-ray edition, but as of this morning the item is labelled as “Temporarily out of stock.” Did Amazon underestimate and understock Blu-ray copies of ‘Rogue One?’ That is likely the case, unless a large shipment of the discs never reached the Amazon warehouses. Nevertheless, Star Wars fans are not able to buy the Blu-ray from Amazon today.
Amazon missed out on another opportunity. Although Best Buy, Target, Walmart, and Disney all have their own exclusive retailer editions of Rogue One: A Star Wars Story, Amazon seems to have bowed out of their own packaging of the title. In retrospect the online giant may have given this a second thought, because if they ran out of standard Blu-ray editions customers might have been inclined to purchase an exclusive edition instead, even if for a few extra bucks.
Amazon will likely have more copies of Rogue One: A Star Wars Story within a day or two, how could they continue to miss out on selling disc copies of last year’s second highest grossing movie? But if you can’t wait, head over to a local shop to pick up Rogue One: A Star Wars Story before their limited quantities of exclusive editions, and possibly standard editions, run out.