Home Streaming Apple TV Roku tops Apple TV, Fire TV, and Chromecast in Sales

Roku tops Apple TV, Fire TV, and Chromecast in Sales

Roku4-player-box
Image: Roku

Roku is still the leader in streaming media players sold, accounting for 30% of the total market share from the first quarter of 2015 through the first quarter of 2016. The stats come from Parks Associates who also reported Amazon’s Fire TV moved up a spot to share second place with Google’s Chromecast owning approximately 22% of the market.

Apple TV claimed 20% of the total market, with the largest increase in units sold year-over-year that can be attributed to sales of the long awaited Apple TV that launched in Q4 2015. The four aforementioned players accounted for 94% of the total streaming media players purchased in the US.

“Roku and Amazon benefit from multiple form factors – both offer boxes and sticks. Sticks accounted for 50% of all unit sales in 2015,” said Barbara Kraus, Director of Research, Parks Associates.

“Thirty-six percent of U.S. broadband households have at least one streaming media player, up from 27% last year,” Kraus added.

Roku players have been on the market since 2008, and there have been over a dozen models models since then (not including model variations) — that’s more than Amazon, Apple TV, and Chromecast combined.

Roku 4, Amazon TV (2nd gen.), and Nvidia Shield TV all support 4k video, and although the players currently lack support for HDR, a firmware update to HDMI 2.0s may enable the video specification.

Streaming-Media-Player-Sales-Parks-Associates-2015-2016
Image: Parks Associates

Source: Parks Associates

Jeff Chabothttps://hd-report.com
Jeff has a background in photography, video and television production. He writes about technology, broadcasting, home theater, and digital entertainment.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

4k TV Deals

Hot Blu-rays!

1-Month Free!

New Articles

Bond Film No Time To Die Delayed Again Until October, 2021

It's becoming a regular thing now, James Bond film "No Time To Die" has been pushed back again, this time until Oct. 8, 2021. The...

Criterion releasing Bong Joon Ho’s Memories of Murder to Blu-ray & DVD

The Criterion Collection is releasing Memories of Murder (2003) from Oscar winning-director Bong Joon Ho to special 2-disc editions on Blu-ray Disc and DVD. The...

The Ten Commandments (1956) releasing to 4k Blu-ray w/Dolby Vision

Paramount has officially announced the release of Cecil B. DeMille’s The Ten Commandments to 4k Ultra HD Blu-ray Disc. In 2010, the film was scanned...

DirecTV offers Free Preview of NBA League Pass

DirecTV is currently offering a free preview of NBA League Pass from Monday, January 18 through Sunday, January 24. The premium sports add-on can be...

New Releases!

Support Us!