Comcast this week announced multichannel broadcasting of the 2012 Summer Olympics from London, including live streaming, video-on-demand, and of course traditional television broadcasting. Comcast will also provide two HD channels for basketball and soccer events, and for the first time a dedicated 3D channel. Comcast, in partnership with NBCUniversal, plans to broadcast over 5,535 hours of Olympic programming — the largest coverage to date. You’ll be able to find the Olympic events starting today on NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo. To watch the Olympics on your smartphone, tablet, or PC, go to NBCOlympics.com/LiveExtra, select Comcast, and provide your Comcast username and passsword. Open the press release below for more details.
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NBCUniversal’s Olympics Experience on Xfinity Includes:
- NBCOlympics.com: NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com/LiveExtra, is available now to the vast majority of customers who subscribe to the Digital Starter package and sign-in. NBCOlympics.com will live stream more than 3,500 programming hours, including Olympic events and coverage from NBC Sports Network, MSNBC, CNBC and Bravo, for the first time ever, so that Xfinity TV customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge. Those subscribers who sign in and verify their subscriptions by Friday, July 27 can enter the NBC Olympics Live Extra Sweepstakes for a chance to win prizes including a trip to the US Olympic Training Center in Colorado Springs, an HDTV, and other prizes, courtesy of NBCUniversal. Xfinity TV customers can also utilize the Xfinity website for the Ultimate Viewer’s Guide that gives users easy access to NBCUniversal’s live streaming events at NBCOlympics.com.
- Mobile and Tablet Apps: NBCUniversal will offer two apps for mobile and tablet viewing. The NBC Olympics Live Extra app will be available to verified Xfinity TV customers and will offer the same live streaming and event replays available via NBCOlympics.com/LiveExtra. Xfinity TV customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July. The NBC Olympics app will include short-form highlights, schedules, results, columns and more and will also link to the NBC Olympics Live Extra app. In addition, Xfinity TV customers can take advantage of the second screen experience through the Xfinity TV app, on iOS and Android devices, featuring similar tools like Xfinity.com/NBCOlympics – in the convenience of a mobile app. Also, the Xfinity TV Sports Remote app includes similar features as the Xfinity TV app (with the exception of the “Watch” feature), including the ability to sort by Olympic sport on the guide, as well as link to NBCOlympics.com to download both the NBC Olympics and NBC Olympics Live Extra apps.
- On Demand: NBCUniversal is making Olympic highlights and full-event rewinds available via Xfinity TV’s Video-On-Demand service. Watch NBCUniversal’s more than 1,000 total Olympic pre-Games and in-Game entertainment choices, including all medal events and 240 full event replays, as well as Bob Costas’ daily recaps and highlights from the Games.
- 3D: Panasonic Corporation of North America and the NBC Sports Group have partnered to make the London 2012 Olympic Games available in 3D to Xfinity TV customers. The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D. The 3D broadcasts will be shown on next-day delay and will span multiple competitions throughout the 2012 London Summer Olympic Games.
- Specialty Channels: Dedicated 24/7 basketball and soccer channels are available to Xfinity TV customers, and will total 770 hours of NBC’s HD coverage. Additionally, all men’s soccer matches and Team USA women’s soccer matches will be available in Spanish via SAP.
The 2012 London Olympic Summer Games will run throughout 19 unforgettable days and nights, covering every sport, medal, champion and riveting moment. For more information, visit www.NBCOlympics.com or www.xfinity.com/nbcolympics.
Via BusinessWire
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