The streaming service is currently called “Redbox Instant by Verizon,” which is certainly a mouthful if you’re trying to build brand awareness. While we’re sure Verizon wants to have their name in the mix (especially since they own 65% of the venture), this isn’t going to fly if they’re looking to compete with Netflix. Suggestion: Just call it Redbox. If the product succeeds it will end up being called that anyway.
The JV’s website can be found at redboxinstant.com.
The streaming service is currently called “Redbox Instant by Verizon,” which is certainly a mouthful if you’re trying to build brand awareness. While we’re sure Verizon wants to have their name in the mix (especially since they own 65% of the venture), this isn’t going to fly if they’re looking to compete with Netflix. Suggestion: Just call it Redbox. If the product succeeds it will end up being called that anyway.
The JV’s website can be found at redboxinstant.com.
[…] Verizon and Redbox officially launched the product to the public in March, 2013, but beta testing for invited users was happening as early as July. 2012. […]
The streaming service is currently called “Redbox Instant by Verizon,” which is certainly a mouthful if you’re trying to build brand awareness. While we’re sure Verizon wants to have their name in the mix (especially since they own 65% of the venture), this isn’t going to fly if they’re looking to compete with Netflix. Suggestion: Just call it Redbox. If the product succeeds it will end up being called that anyway.
The JV’s website can be found at redboxinstant.com.
[…] Verizon and Redbox officially launched the product to the public in March, 2013, but beta testing for invited users was happening as early as July. 2012. […]
[…] Verizon and Redbox officially launched the product to the public in March, 2013, but beta testing for invited users was happening as early as July. 2012. […]