Mark Cuban’s HD.net has been changed to AXS.tv as of July 2, 2012. The rebrand comes after a joint venture was formed in January 2012 with TV/radio personality & producer Ryan Seacrest, entertainment company Anschutz Entertainment Group (AEG), and Creative Artists Agency. The new channel will focus on broadcasting lifestyle and pop culture shows as well as performance events produced by AEG. The channel will continue broadcasting long-running HD.net show Dan Rather Reports but MMA fights and other male-focused programming may be phased out. AXS.tv broadcasts all its programming in 1080i high-definition (HD) resolution.
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