According to the NY Post Disney will start testing a premium VOD service that would offer movies on-demand close to their theatrical releases. Disney faces opposition from theater owners who believe the video-on-demand offering would hurt ticket sales. In Europe, theaters balked at a 90 day window for “Alice in Wonderland,” a movie that would typically have a four to six month window.
“Our research shows that one of the biggest segments of the audience that’s interested in home premiere are families with very young kids who can’t make it to the theater given the age of their children,” said Bob Chapek, Disney’s president of distribution.
Dish Network recently said they would offer films the same day as theaters, starting with “The Resident” starring Hillary Swank now available on DISH Pay-Per-View for $5.99 (HD).