Gearing up for Sunday’s Super Bowl

FOX will host this year’s NFL Super Bowl on Sunday, Feb. 6 at 6:30 PM Eastern. The 45th Super Bowl in history brings two classic football teams head-to-head at Cowboys Stadium in Arlington, Texas (no it’s not in Dallas) poised to surpass last year’s broadcast as one of the most watched events in U.S. television history.

The Green Bay Packers, with their 10-6 record will face the Pittsburgh Steelers at 12 and 4. Green Bay, who won the first modern era Super Bowl in 1967, has appeared four other times in the Super Bowl only losing once in 1998 against the Denver Broncos.

The Pittsburgh Steelers first appeared in the Super Bowl in 1975, defeating the Minnesota Vikings. Since then, they have made it to the championship game a total of eight times including this year, winning more Super Bowls than any other team with a 6-1 record.

Will Aaron Rodgers keep his cool and deliver as he did against the Bears for the NFC championship, leading the Packers to become only the second #6 seeded team to make it to the Super Bowl? And, will Pittsburgh’s Troy “big hair” Polamalu, just picked as NFL’s defender of year, be able to stop the blossoming offense of the Green Bay Packers?

Joe Buck and Troy Aikman will announce the game, with the halftime show featuring Los Angeles-based group The Black Eyed Peas.

Last year’s Super Bowl set a record number of viewers at approximately 106.5 million, with ratings averaging a 45 rating/68 share. This year viewership is expected to reach or surpass 106.5 million.

Super Bowl ads this year cost advertisers between $2.8 – $3 million for a 30-second commercial, up from last year’s average of $2.5 – $2.8 million per 30-second commercial. Compare those numbers to the first Super Bowl in 1967 which averaged approximately $42,000 for a 30-second spot.

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Jeff Chabot

Jeff Chabot

Jeff Chabot writes about technology, broadcasting, and digital entertainment. You can also find him on Gameverse, Gadget Review, and Google+.

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