Sony, Discovery, IMAX decide on 3D network name

Sony Corporation, Discovery Communications and IMAX Corporation may have decided on shortening the name of their upcoming 3D network from 3DNET to 3NET. The news comes via a Multichannel article that cites a trademark application filed on Dec. 22, 2010 for the name “3NET.”

The joint venture had been using the name 3DNET for about a year, as well as operating as 3D Net Co LLC. Why shorten the name though? 3DNET sounds much more like a 3D network than 3NET which could be a communications or internet company. However, nothing has been made official yet as the three companies will most likely announce the official name at CES 2011.

3DNET, or 3NET, will be a 24/7 3D television network which will feature what the venture has called “the most extensive library of 3D content in the world” queuing up 3D titles such as Cloudy With a Chance of Meatballs, Into the Deep 3D, and the recently added Open Season.

The yet-to-be-named 3D network is scheduled for launch in early 2011.

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Jeff Chabot

Jeff Chabot

Jeff Chabot writes about technology, broadcasting, and digital entertainment. You can also find him on Gameverse, Gadget Review, and Google+.

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