Hulu.com, MSNBC.com, and Yahoo.com will start letting viewers choose which types of ads they watch previous to video content, that according to a BusinessWeek article posted yesterday. The ad tool called ASq was tested by French ad company Publicis Groupe Media which showed users are twice as likely to click on ads when given the option to choose.
ASq will let viewers (who could also be referred to as users) select from three or more ads instead of being forced to view an embedded broad ad. In September, CBS.com and Discovery.com will start using the ad tool. According to the article, Google is also researching ASq for possible use on YouTube.
According to research firm IDC, online video advertising worldwide is expected to grow to $11.3 billion in 2014, up from $2.2 billion in 2009. Video ads are currently the fastest growing marketing segment online.
Interested in more? Check out the BusinessWeek article.