Verizon says it will launch a 3D channel by the 2010 holiday season, following in the footsteps of Cablevision, Comcast, DirecTV and others who have also made the commitment. Verizon says they are in discussions with several companies regarding 3D content, and will seek to offer a 3D product that is seamless, rather than creating a “major viewing hassle for consumers.”
Verizon is taking a more conservative approach the new technology, with Verizon’s Shawn Strickland stating, “new technology – especially entertainment opportunities as great as 3D TV promises to be – must be accommodated and delivered rationally and superbly, just as we have done with our HD TV offering.”
Cablevision lead the way this year by offering a live broadcast of an NHL hockey game from Madison Square Garden on March 24th. And, cable providers including Cox and Comcast are covering The Masters golf tournament in 3D this week. DirecTV will launch ESPN 3D in June 2010 on its branded “N3D” channel, starting with coverage of the 2010 FIFA World Cup.