On the application side, Samsung has added Blockbuster On Demand to select 2010 Blu-ray Players, HDTVs, and Blu-ray Home Theater Systems. The service is powered by Sonic’s Roxio CinemaNow and is available on Samsung’s Internet@TV enabled products. Firmware upgrades are required to add the widgets and upgrade software.
As well as adding Blockbuster On Demand, Samsung has also added access to content from Amazon Video on Demand.