Previously those who downloaded VOD material, with the exception of media players like iTunes (which offers 720p content but at a lower bitrate), were restricted to renting, rather than owning. This gives the on-demand service a temporary edge and you can expect other VOD providers will follow suit. Let’s hope additional studios jump on board as well.
Movies available for purchase in both instant HD and HDX format will be priced the same. The higher quality HDX format was designed for larger HDTVs and uses VUDU’s TruFilm technology to produce sharp and artifact free images.