Apple intros new MacBooks, but no Blu-ray

Just yesterday I was asking my friend why Apple came out with these fancy new MacBooks but with no option for Blu-ray Disc integration. Isn’t Blu-ray the disc of the future? With each disc capable of holding 25GB of data you’d think Apple would be on this already.

Steve Jobs has a different point-of-view. At the keynote address introducing Apple’s new line of MacBooks, he said “Blu-ray is just a bag of hurt. It’s great to watch the movies, but the licensing of the tech is so complex, we’re waiting till things settle down and Blu-ray takes off in the marketplace.”

Bag of hurt? Complex licensing? Isn’t this Apple, the computer of the future? Maybe it has something to do with iTunes marketing. According to Tim Cook, “We have the best HD movie and TV options in iTunes.”

Well, maybe the future is in downloadable HD and Blu-ray is just a transitional media. But how about at least offering support for an external BD drive to keep us 1080p addicts happy?

Transcription of keynote courtesy of Engadget

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