DISH Network announced it would start broadcasting local networks in high definition (HD) in four new markets including: Austin, Texas; Flint, Michigan; Orlando, Florida; and West Palm Beach, Florida. This announcement brings DISH’s HD offerings to 39 markets in the U.S.
According to a company press release, DISH has set a goal of reaching 100 local HD markets and 100 HD channels by the end of 2008. Competing satellite television provider DIRECTV currently offers approximately twice as many HD channels. DIRECTV made a similar announcement in January of 2007, when the company also set a goal of 100 HD channels for the year.