The Weather Channel is well on its way to the launch of its first HD studio programs, Your Weather Today and Evening Edition, on June 2, 2008. By early May, sets will be in place for the start of rehearsals from a four- story-high HD studio.
On the distribution side of its HD initiative, The Weather Channel has reached agreements for carrying The Weather Channel HD with all six of the top programming distributors. These are: Charter Communications, Comcast Cable, Cox Communications, DirecTV, EchoStar Communications and its DISH Network, and Time Warner Cable. In addition, the network has signed HD agreements with many other cable companies. Launches have already been completed in many markets and others are planned for upcoming months.
“The fact that all six top distributors are on board to provide The
Weather Channel HD to their customers attests to the value of TWC HD in
satisfying the growing public demand for HD programming,” said Becky
Powhatan, executive vice president for distribution and business affairs
and general counsel for The Weather Channel Companies.
Powhatan went on to explain — “The Weather Channel content is ideally
suited for HD because weather is so visual, be it the stunning outdoor
shots in our series or live in-the-field coverage during hurricane season.
We’re following an aggressive transition schedule to premiere the first of
our live HD studio programs in early June with others to follow until
virtually our entire 24-hour programming schedule will be in native HD
before the end of 2008.”