Amazon’s newest generation of Fire TV players is currently the cheapest way to start streaming in 4k/HDR, and right now the device is priced only $39.99 — that’s a savings of $30 off the list price of $79.99! The Fire TV is 40% more powerful than Fire TV Stick, plays Ultra HD (4k) content with High Dynamic Range (HDR10), and supports Dolby Atmos audio. Best of all, you can hide it behind your TV for a better looking home theater setup! New units of the Fire TV are expected to start shipping on Friday, Sept. 28, so head on over to Amazon to grab one for $40 while the sale lasts!