Netflix begins streaming Dolby Atmos & Dolby Vision
Today, Dolby and Netflix announced a partnership to begin streaming Dolby Atmos and Dolby Vision with the just-released Netflix Original film Okja.
Dolby boasts the partnership is the “first global combined Dolby Atmos and Dolby Vision (HDR) streaming experience,” but really Vudu has already been offering the Dolby combo with titles such as Jack Reacher: Never Go Back and Fantastic Beasts and Where to Find Them.
Regardless, the Dolby theater-quality experience will soon be available on 2017 LG OLED TVs (which already support Dolby Atmos) “pending” an update. On both Netflix and Vudu, the new-generation Dolby formats are still limited to select LG TVs at this time. Dolby Vision, however, is supported on Vudu through several Vizio Smartcast 4k TVs as well as the Chromecast Ultra media player (connected to select TVs).
“With consumers already able to experience Dolby Vision on Netflix, it was a natural continuation of our partnership to bring a new level of immersive audio with Dolby Atmos to Netflix members around the world,” said Giles Baker, Senior VP, Consumer Entertainment Group, Dolby.
“With the addition of Dolby Atmos support on Netflix, we are enabled to deliver the most cutting-edge experience to our global members and provide another creative tool to the artists,” said Greg Peters, Chief Product Officer, Netflix.
Okja, a feature-length film about about a young girl who is the caretaker of a hippopotamus-like fictional animal that is taken by a powerful corporation, is rated Mature on Netflix. Reviews and comments regarding the film question the rating which tends to contradict the promotional material that looks as if it’s a movie for General Audience or PG-13.
Okja premiered on Netflix July 28, 2017 with a total run time of two hours and one minute.
First Netflix titles to include Dolby Atmos
- Okja (June 28)
- BLAME! (July 28)
- Death Note (August 25)
- Bright (December)
- Wheelman (2017)