Are you ready for some Romo, Amazon Prime members?
In what can legitimately be called a programming touchdown (and field goal), Amazon and the NFL have worked out a deal for the streaming rights to 10 Thursday Night Football games later this year. It’s said to be a one-year contract valued at around $50 million.
It’s the second time in as many years the league has cut a deal to stream broadcasts, as Twitter had the very same streaming rights last season.
Sources say Amazon didn’t pussyfoot around when it came to nabbing the package, as the $50 million is said to be about five times the price paid for the 2016 package by Twitter.
The Thursday night contests will still be watchable on a mix of CBS (now with the newly retired Tony Romo), NBC, Verizon, and the NFL Network, but this is a big get for Jeff Bezos and company.
Last year, Twitter just aired the game feeds produced by CBS and NBC, and while that seems likely to be the route Amazon will go, it hasn’t been specified.
Twitter averaged 2.7 million viewers who tuned in for at least three seconds of a given telecast, according to data released by the league, or about 265,800 viewers on a per-minute basis.