HBO’s sister channel Cinemax has an app that’s just like HBO Go, only Max Go is missing from streaming media player platforms including Roku, Amazon Fire TV, PlayStation TV, Chromecast, and Shield TV.
Max Go is not even available for Apple TV, although apps for iPads and iPhones are readily accessible. And neither is it available for Chromecast, although a supporting app exists for Android mobile devices.
There is a work workaround for Apple TV, however. With Airplay on Apple devices you can cast the Max Go app to Apple TV to enjoy Cinemax content on a big-screen TV over the internet.
There have also been attempts to cast Max Go to Chromecast, but we haven’t heard any success stories (if you’ve been successful in doing this please let us know in the comments).
So why doesn’t Cinemax have an app for media players? Perhaps it has to do with streaming distribution rights, or lack thereof, for Roku, Fire TV, and other platforms. The company may be “maxed out” on spending, or, simply can’t make the deals with movie distributors. That wouldn’t excuse Cinemax from streaming their original series, however, such as Banshee, Outcast, and The Knick.
It would be hard to believe their are technical issues or a lack of development resources for the app, considering it already exists for Android and iOS, and, HBO has already perfected the HBO Go app for multiple streaming media players. (For good measure, there is already an HBO Go app for Fire TV, Fire TV Stick, Android TV, Apple TV, and Roku, as well as Samsung, PlayStation and Xbox consoles, and TiVo.) So why not just duplicate it?
It’s been a while now since HBO Go launched for streaming media players, but somehow it feels much longer waiting for Max Go.
HBO Go and MAX Go were launched in 2010 with Verizon and Comcast among the first TV providers to offer the extended services. Other providers followed including Dish, DirecTV, AT&T and Charter, with access to HBO and Cinemax programming through internet browsers and other platforms.