The programming is expected to include recognizable Dreamworks characters (possibly Shrek?), although no further details were revealed.
“Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base,” said Brian Robbins, CEO and co-founder AwesomenessTV.
Verizon cites a recent study by CTM/University of Southern California which found that two-thirds of millennials surveyed consider mobile devices (smartphones and tablets) their primary device, and are more likely use them for entertainment than other age groups.
Verizon’s streaming service will launch later this year in the U.S. only.
Dish recently launched the streaming service SlingTV with sixteen base channels for $20 per month, while Apple just announced an over-the-top service with HBO that will give all access to the network for $14.99 per month (launching in April, 2015).
No word yet on what the Verizon service might be called or how much it will cost.