The iPad Air will be available to order on November 1, starting at $499 for the 16GB model (Wi-Fi only), or $629 (Wi-Fi & Cellular). Total take-home prices range from $499 up to $929 depending on configuration. For cellular coverage, the new model will be supported by AT&T, Sprint, T-Mobile, and Verizon.
Apple also introduced the new operating system Mavericks, which to everyone’s surprise is free to download. The event also announced pricing for the new Mac Pro, starting at a whopping $2,999 (although it will support 4k playback on multiple screens). New MacBook Pro Retina laptops in 13-inch and 15-inch models will run for 9 hours on one battery charge. And, as expected Apple will sell an iPad mini with Retina display in late November. The mini tablet will start at $399.