The way it would work is like this: If Sony, Microsoft, Nintendo, etc. agree to register in the new free-trade zone, they’d then be allowed to promote and sell their products in the domestic mainland market—after seeking approval for specific products from “culture-related authorities. ”
“They still need approval from the culture ministry and other relevant government bodies for their products, which I think is reasonable, because the government wants to make sure the content of your games is not too violent or politically sensitive for young people,” one of the sources told the news agency.
The ban has been in place since June 2000, when seven central government ministries jointly issued a notice to cease the production and sale of game consoles in China.