Today, The Blu-ray Disc Association (“BDA”) announced a win against Pivos Technology Group, the manufacturer of the AIOS HD Media Center which enabled unauthorized playback of Blu-ray .iso files. The company also used the Blu-ray Disc logo on the product. The injunction issued against Pivos prohibits the company from further use of the Blu-ray Disc trademark without authorization. Pivos has also agreed to identify other companies that may be using the Blu-ray logo and technology without authorization.
“We hope this lawsuit and resulting injunction will send a strong message to the marketplace that the BDA takes its trademark rights seriously,” said Kristin McQueen, Chair of the Blu-ray Disc Association Legal and Licensing Committee.
McQueen added, “keeping unauthorized products out of the market is critical to ensuring the consistent, best in class quality consumers have come to expect from Blu-ray Disc.”
According to BDA there are close to 60 million Blu-ray Disc household in the U.S. and approximately 180 million worldwide.