“We see a great opportunity to provide our customers with accessible and affordable tools to help them bring their movie collections into the digital age,” said John Aden, executive vice president for general merchandising, Walmart U.S.
Participating studios include: DreamWorks Animation, Lionsgate, MGM Studios, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.
In terms of social engagement, Walmart’s upcoming Facebook app will let users vote on which movies will be sold online and in-stores, as well as share titles with friends, redeem special promotions, and get access to exclusive content. Walmart says their Entertainment Facebook App will launch in time for the The Twilight Saga: Breaking Dawn – Part 2 pre-sale period in February.