UltraViolet gets an edge on DVD & On Demand

FOX has revealed UltraViolet sales of Prometheus will precede DVD and On Demand sales of the film by 3 weeks, The New York Times reported. This will be the first film FOX offers in UltraViolet, the cloud movie service that other studios such as Paramount and Warner Bros. have already partnered with. Prometheus will be sold in high-definition for about $15, FOX sources said, which is lower than the common $19.99 sticker for a digital movie in HD. More importantly, the film will be available digitally on Sept. 18, before the Blu-ray, DVD, and On Demand formats release on Oct. 11. While Prometheus had it’s share of criticism, the film does carry the prestige of the Alien franchise (like it or not) and did $350 million at the box office worldwide. FOX, no doubt, hopes the title will spur sales of other recent films such as Abraham Lincoln: Vampire Hunter, Ice Age: Continental Drift, and The Watch also planned to release early in the UltraViolet format. FOX may call the high-definition digital copies “Digital HD” or “DHD,” but one might ask why confuse customers when “HD” is already a recognized format.

Source: The New York Times

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