The Disc-to-Digital service will be offered in Wal-Mart’s Photo Centers, where associates will help you through the process (including creating a VUDU account if you don’t already have one.) Let’s be clear though, Wal-Mart is not actually “converting” your discs to digital format (like you might convert a VHS to digital format). They are simply giving you a digital license to view the film.
How much will the digital license cost? Wal-Mart says a standard conversion for both DVDs and Blu-ray Discs will cost $2, with an option to upscale a DVD to high-definition for $5. The service will launch on April 16th in at least 3,500 Wal-Mart stores.
Wal-Mart isn’t going this path alone, with Paramount Home, Sony, 20th Century Fox, Universal, and Warner Bros. all supporting the soon-to-launch service.
Just an FYI, Wal-Mart Entertainment also supports UltraViolet, so you if you’ve got a UV copy you’ll be able to view it through your VUDU account.