Other interesting data comes from an IBM comparison of Black Friday 2011 to Cyber Monday 2011. Apparently iPads pushed more retail purchases than any other device with conversion rates averaging at 5.2 percent vs. 4.6 percent on Black Friday weekend. Social websites drove .56 percent of all online sales on Cyber Monday (versus .53 percent on Black Friday), with a whopping 86 percent of that traffic coming from Facebook. And, mobile traffic on Cyber Monday (as mentioned above) averaged 10.8 percent, compared to 14.3 percent on Black Friday.
According to John Squire, Chief Strategy Officer, IBM Smarter Commerce, “Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend.”