You may have already heard how well Black Friday sales went for retailers this year. Now, IBM Smarter Commerce has released data showing this year’s Cyber Monday sales jumped 33% from last year. And, mobile sales also grew (as did traffic) from 2011, reaching 6.6 percent compared to 2.3 percent in 2010. Retail traffic on mobile devices grew to 10.8 percent this year, up from 3.9 percent in 2010. According to the research, shopping online peaked at 11:05am PST/2:05pm EST on Cyber Monday.
Other interesting data comes from an IBM comparison of Black Friday 2011 to Cyber Monday 2011. Apparently iPads pushed more retail purchases than any other device with conversion rates averaging at 5.2 percent vs. 4.6 percent on Black Friday weekend. Social websites drove .56 percent of all online sales on Cyber Monday (versus .53 percent on Black Friday), with a whopping 86 percent of that traffic coming from Facebook. And, mobile traffic on Cyber Monday (as mentioned above) averaged 10.8 percent, compared to 14.3 percent on Black Friday.
According to John Squire, Chief Strategy Officer, IBM Smarter Commerce, “Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend.”