”We’re taking a different approach than you might expect. George’s vision has been to add dimension to the film in subtle ways. This isn’t a novelty conversion, with things jumping out at the audience; our goal has been to enhance the classic Star Wars theatrical experience, utilizing the latest cinematic tools and techniques,” said John Knoll, Visual Effects Supervisor for ILM.
Star Wars creator George Lucas commented, “It was incredibly important to me that we have the technology, the resources and the time to do this right. I’m very happy with the results I’ve been seeing on Episode I.”
Prime Focus has worked on such films as Avatar, Shrek, Tron: Legacy, Narnia: Dawn Treader and Sucker Punch. The company has facilities in North America, the UK and India.