The complex will be an area within Home for players to meet with others to discuss EA games and common sports interests. It will feature publicly shared leader boards for popular EA titles and, of course, EA branded merchandise for players to buy. Sony was quick to point out that they have made over $1 million from Home merchandising sales to date, and that Home is the perfect place for supporters like EA to do substantial business.
EA Sports’ President Peter Moore had this to say at the keynote (transcribed via Kotaku):
“We’re proud to support the PlayStation Home Beta with a very robust offering from EA SPORTS, as part of our continued commitment to the connected experience and the digitization of our business. The EA SPORTS Complex is a rich new online environment that presents a compelling and immersive social gaming experience for the global sports audience.”
EA and Sony promise to announce more details as they become available. The complex is set for launch in spring of 2009.