One study from ABI Research says that consumers are not dissatisfied enough with their standard DVD players to justify the switch to an expensive Blu-ray player. The study says that there has been an increase in the number of DVD players with up-converters, currently at 35%. They estimate that by 2013 that percentage will increase to 60%.
Blu-ray Disc also faces future competition from downloadable HD content via Xbox Live, AppleTV and VOD from television service providers. If you can download the movie for $5.99, do you really need to purchase a $400 Blu-ray player and a $30 Blu-ray disc?
Die-hard movie fans and early HD adopters would say “Yes, of course.” However, the mainstream market, currently feeling the woes of a slowing economy are not so motivated to shell out for a BD player. It’s the same mass market that was slightly woken when HD DVD prices started dropping. When a high def player hit the $100 mark, eyes started to open.
On the flip side, ask any gamer if $400 is too much for a Playstation 3 and they will most likely say “No.” ABI Research noted that in 2008 85% of the Blu-ray players will be found in PS3 consoles. That’s the group that needs to be motivated to buy Blu-ray Discs.