Strategy Analytics reports that IPTV revenues will grow rapidly to $14 billion in 2012 from 2007 revenues of $694 million. “2007 was a watershed year for IPTV in the US market,” said Ben Piper, Director of the Strategy Analytics Broadband Network Strategies service.
The growth in the industry will be attributed to the two major providers of IPTV, Verizon and AT&T. Piper added, “The two major US players reached critical mass in terms of subscriptions. The onus is now on service providers to quantify and articulate the benefits of IPTV against `traditional’ Pay TV media, such as cable and satellite.”
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