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HD Report | May 27, 2017

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Petition Drive to Keep 3D TV Alive Reaches 10,000 Signatures

3D glasses
Sam Jordan
  • On March 24, 2017

In the uphill battle to keep 3D TV alive, a small victory has been achieved: A petition that calls on LG to revive 3D in their 2018 OLED models has surpassed 10,000 online signatures.

It took about two months to reach the milestone, but nonetheless it’s an impressive number, especially when you consider we’re talking about the world of home theater and a segment of it that’s in danger of dying off.

3D glasses

The Grim Situation

In case you haven’t heard, none of the major TV manufacturers will be producing a 3D TV this year. If you see a 3D set at Best Buy right now, consider its days numbered. As you might imagine, for those that enjoy 3D at home, this is a depressing development.

The petition to LG reads much like a letter from a lonely ex-boyfriend:

“LG, please reconsider the choices made in 2017 – it would be a shame that the passive 3D that LG developed on UHD OLED TVs is consigned to the history books because of the marketing brightness war with Samsung (who never really did 3D right with their active solution either).

Please just give us consumers an option rather than tossing 3D entirely – many other manufacturers tossed it because they couldn’t do it properly. LG can and did and hopefully will again.”

It’s a great point. By all accounts, the cost to include passive 3D functionality is modest, so the theory that this is all about cutting costs rings hollow–especially on the still quite pricey OLED sets. If someone is shelling out $3,000 for a TV, there’s no reason it shouldn’t have every bell and whistle available. The rave reviews that come from most people who see 3D on an OLED screen is even more of a reason to keep it alive. Heck, there’s plenty of praise for 3D on mid-tier models, like LG’s UH8500. Check the comments from

LG UH8500

Hey, Samsung! You Too!

The Keep 3D alive movement isn’t just relegated to LG, though. Spotted among the signatures on the petition is a link to a separate petition, this one urging Samsung to reconsider dropping 3D.

“We are asking Samsung to please consider bringing 3D back to their future 4k televisions. I along with many other loyal Samsung customers were very disappointed to hear that Samsung was taking this feature out of their 2017 4k QLED flagship line. Many of us have invested lots of money into 3D movies and have finally built respectable libraries and to have to throw that money down the drain would be unthinkable.”

That petition just got underway and has less than 50 signatures as of this writing.

Will thousands of 3D enthusiasts be able to get these massive corporations to throw them a bone next year? We’ll most likely have to wait until CES 2018 to find out.

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  1. OLED65ep: Need to keep it up

  2. Mr. June Marshall

    I agree Kendrick. I thought LG would stand out from the crowd as their OLED sets (mine’s an E6) are the toast of the town for doing 3D right. Instead, LG winds up following the crowd. And if it’s because of a few nits of extra light for HDR, more’s the pity.

  3. R Kendrick

    Great article! My whole family loves 3D, and so does almost everyone that I know. 10,000 plus signatures is impressive, but when you consider the fact that the majority of consumers don’t even know yet that 3D has been phased out of TVs, the number is even more impressive. The average consumer will still be surprised and shocked to find that their new pricey TV doesn’t include 3D. The number of signatures on the petition so far is probably only a fraction of the amount of 3D fans that exist, because most people just aren’t aware that this is happening. Companies are making a big mistake by abandoning 3D televisions at this point.

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